Google is preparing a retail discount service called Google Offers that links consumers with local companies looking to offer discount prices on large group purchases, according to multiple media reports.
The service is similar to local discount site Groupon, which recently walked away from a Google acquisition offer of $6bn (£3.8bn).
Such a service could help to boost the company's advertising services. Google estimated that its Google Sites and AdSense platforms accounted for 97 per cent of its most recent $8.44bn (£5.3bn) quarterly revenue.
The news comes in the wake of a major executive shift at Google, in which chief executive Eric Schmidt will step aside to focus on the company's business partnerships and government relationships.
Google co-founder Larry Page will take over the chief executive role.
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