The Nand memory market is having another bumper year, but the industry faces challenges in 2012, according to new data from analyst firm iSuppli.
The Nand business is set to grow 18 per cent to $22bn (£13.8bn) this year, driven by demand for tablets, smartphones and other consumer electronic devices.
"Buoyed by the success of Apple's iPad, Nand Flash will likely enjoy explosive growth in 2011 with the arrival of tablet products from other players such as Samsung, Dell and RIM," said Michael Yang, senior analyst for memory and storage at iSuppli.
Demand for USB sticks and microSD cards is maturing, he added, but the real growth will come from embedded memory used in tablets and smartphones.
Oversupply will lead to a drop in profitability in 2012, iSuppli said, but the industry should see a return to profitability growth in 2013.
Micron is the third largest Nand producer in the market, behind Samsung and Toshiba.
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