The UK's Department of Trade and Industry (DTI) plans to pay for two UK/US Partners in Technology events this year. The second, just announced, will be held in Phoenix, Arizona in the autumn.
UK/US Partners in Technology is a conference and exhibition to promote and develop business between UK and US IT companies. The first event of 1997 will be held in Silicon Valley on 12-16 May (see Newswire, 19 April). David Babb, the DTI?s project director for the event, told Newswire the Phoenix event will be similar but smaller.
Babb would not reveal how much the department is spending on the Silicon Valley showcase, but admitted it is a six-figure sum. "The British companies exhibiting pay something but that is subsidised," he said. "The local authority [California State] has given us practical help, not financial help."
The event includes an exhibition, conference and matchmaking sessions to pair US and UK companies, organised by IDC. Babb said there will some inward investment opportunities, with delegations from South Wales, the West of England and Wigan wooing Silicon Valley?s technology companies. "But the main focus is for deals made across the pond - some UK agents and distributors plus OEMs, product development, joint R&D and joint marketing deals."
Prince Andrew will speak at the opening of the May event, which ties in with 'Britain Meets the Bay', a cultural festival to be held in the San Francisco bay area during April and May.
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