US doughnut brand Krispy Kreme has arrived in the UK and is using SAP's Business One software to track inventory and sales and to support marketing.
Krispy Kreme has taken on SAP's business management software aimed at small to medium sized businesses in the hope that it can replicate its phenomenal growth in the US, Canada and Australia over here.
Even though its wares have been dubbed 'a heart attack with a hole in the middle', Krispy Kreme's success has more to do with skilful marketing than its calorific temptation.
The company introduced the concept of 'doughnut theatres' for baking its wares under the eyes and noses of potential passing customers.
Krispy Kreme will use the SAP software to manage and track its production capacity, sales data, fundraising activities (as part of its corporate strategy) and - once it is established - wholesale business to supermarkets.
"We looked at small business packages like Quickbooks and Sage," said Dominic Jaques, financial director at Krispy Kreme UK.
"But we need to have the capability, resources and know-how to integrate and manage our systems and data."
By starting with a single outlet in London department store Harrods, Jaques explained that a key requirement was a simple IT infrastructure that could grow with the company.
And, in a move to simplify its management, Krispy Kreme has outsourced its SAP implementation and bespoke technical integration with its point-of-sales system to reseller PCMS Group.
"Our IT strategy makes my life as simple as possible," said Jaques. "It ensures that the system is easy and simple to maintain and that there are as few manual points of intervention as possible."
PCMS' Java bean-based retail platform, BeanStore, will capture the point-of-sale data created in future Krispy Kreme stores and integrate it into Business One.
The combination of Krispy Kreme's IT strategy and Business One's functionality means "we have one set of numbers in the system", said Jaques.
"We have found a solution that will allow us to grow that is like manna from heaven."
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