Search engine company Ask Jeeves has removed banner advertisements from its main website.
The company, which recently scrapped pop-up ads from its site, believes that dropping banner ads will make life better for users, according to Ask Jeeves Web Properties president Steve Berkowitz.
"Improvements we're making to our technology and design supports our mission of delivering a contextually relevant and effective experience for all," he said.
Berkowitz added that in 2003, Ask Jeeves will focus on providing Branded Response and Premier Listings, which involves pointing the user to the sites of advertisers which are relevant to the search the user has carried out.
Ask Jeeves said that a quarter of users clicked on ads this way, a high rate among web advertising techniques.
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