Audio board company Aureal has said the legal pressure from Creative Labs regarding alleged patent infringement had benefited his company.
Brendan O'Flaherty, vice president at Aureal, said these actions helped to give his company a higher profile in the marketplace.
"In fact, we feel it [the legal action] validates Aureal as a platform. I've noticed a large number of Taiwanese companies in this hall are saying their boards are A3D compatible. We think this will help promote our boards in the industry," he said.
A similar thing had happened with Creative Labs, he pointed out, with companies saying their products were compatible with the Soundblaster sound card.
But Aureal was not going to take any action against cloners that say their technology is A3D compatible, because it implies Aureal's graphics technology is superior.
O'Flaherty said that while lawsuits were something of a distraction, it meant that Aureal got more press coverage as a result. He said that Creative Labs was perceived as a giant in the audio market, while Aureal was seen as the up and coming contender.
Aureal was demonstrating audio technology that O'Flaherty described as the equivalent of audio ray tracing. The positional audio system gives 3D like stereo effects. Flatland.com has recently agreed to use the technology in its virtual reality systems.
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