Orange has joined the high street battle to tempt consumers with mobile pay-as-you-go packages by announcing an exclusive distribution deal with WH Smith.
At first, 106 WH Smith stores nationwide will distribute Orange Just Talk pay-as-you-go packages together with a range of vouchers, confirmed the mobile phone operator. Supermarket chain Asda kicked off the trend by selling Cellnet mobile phone packages, and Tesco has since followed by teaming up with Vodaphone.
Orange recently introduced #5 and #10 vouchers to give customers more control over how they pay for their mobile phone time. Just Talk 200 works out at around 25 pence per minute.
Orange recently tied up a deal to sell its prepay products through Boots' 180 stores and distribute its Just Talk vouchers through participating Shell Select and Texaco Stations. Orange has also teamed up with Littlewoods and Freemans to sell its mobile phones through home shopping catalogues.
Prepaid packages have been responsible for the explosive growth in the mobile phone market. These services, where the consumer buys a mobile phone at near its market price and pays for calls before making them, have been seen as the mobile industry's answer to bad debt and fraud, although call charges on prepaid packages are higher than those to subscription services.
Around 40 per cent of mobile phone packages sold globally are now prepaid. They are, however, not foolproof against crime. Smartcards in the phones can be altered and prepayments can be made with stolen or counterfeit cheques or bank cards.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago