Interest surrounding the release of Apple's latest iPhone showed no sign of abating this week, as the major UK operators began to reveal pricing and tariff options for the much-vaunted smartphone.
Orange, O2, Vodafone and Tesco Mobile have laid their cards on the table and, if one thing's certain, owning an iPhone 4 is going to be an expensive business.
Our Top 10 reasons for and against the iPhone 4 was the most popular article with V3.co.uk readers this week, and generated an unprecedented volume of comments from Apple fans and detractors alike.
The only other stories to make the top 10 were - you guessed it - all about the iPad, which we looked at in terms of its potential business appeal.
10 reasons for and against the iPhone 4
Pros and cons of the new Apple handset
'test page' offers sneak peak at iPhone 4 prices
Eagle-eyed iPhone fans get a look at Vodafone's price tariffs
iPhone 4 pricing details imminent
UK operators ready tariffs as pre-orders kick off tomorrow
reveals iPhone 4 price plans
Operator offers range of consumer and business tariffs
iPhone 4 pricing causes widespread confusion
Customers flood Twitter thinking O2 has made a mistake
iPhone 4 coming to Tesco Mobile
Retailer adds to the list of networks, while Virgin Mobile is 'still in discussions'
4 UK shipping date slips to 2 July
Pre-orders from today will not arrive on official launch date
iPhone 4 micro-SIM lacks compatibility with iPad
But micro-SIMs can be converted back into standard phone format
Apple iPad as a business device
V3.co.uk evaluates the iPad's enterprise credentials as pundits predict it will prove a hit in businesses
and AT&T sites crash under iPhone demand
E-commerce pages stumble as thousands rush to register
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