Netscape's direct sales arm and its accredited NCAPS reseller partners are rushing to learn how to sell the first Internet commerce products from Actra, the Netscape spin-off.
Actra - a joint venture between EDI service provider GE Information Services (GEIS) and Netscape - launched its Cross Commerce range on 19 May, to be sold through Netscape's existing channels. Paula Cappello, senior marketing director at Actra, said that Netscape's salesforce has been in intensive training about Actra's software.
"Netscape's European salesforce has been training last week at Actra," she said. "We expect the natural addition of systems integrators when customers ask them to put our products in."
Cappello said Actra will provide business-to-business and business-to-consumer transactions over the Internet. "Most corporates have implemented EDI for ledgers and they need a bridge for those to the Internet, protecting their legacy investment."
GEIS and its OEMs will also sell Actra's tools. The company hopes it can beat competitors to market with a reliable way for corporates to conduct high volume business online and therefore save vast amounts of money over manual or EDI methods. Cappello said Actra's pricing is designed to encourage high volume use over the Internet.
Actra combines Netscape's Merchant System technology and GEIS' experience and services in EDI to provide its Cross Commerce range of tools, which were announced last month (see VNU Newswire, 18 April). The company's largest European customer is Torget, the Swedish mail delivery service.
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