Cellnet has become the first cellular operator to push selected Internet content on to mobile phones. Users will be able to receive news alerts or share data on the screens of their cellular phones free of charge.
The service is based on Genie, a Web site created by Cellnet, which offers news and current affairs, sport, finance, entertainment and careers information. Cellnet subscribers can receive updates when travelling by notifying the site of their choices of information alerts. The company is also planning to offer a personal reminder service for birthdays and anniversaries.
The service will use a text-based short message service over Cellnet?s GSM network but the company plans to roll out Genie Radio before the end of the year for audio alerts.
?Over time, Cellnet plans to make Genie even more interactive, allowing subscribers to buy stocks and shares, concert tickets, or even book a holiday immediately on receipt of information,? explained the brains behind Genie, Brian Greasley, Cellnet?s head of new business development.
Cellnet is also working with electronic cash group Mondex to develop a system to allow Cellnet customers to transfer cash electronically from their bank account to their Mondex smartcard using the telephone.
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