NTL has again been slammed by the Advertising Standards Authority (ASA) over incorrect claims made in its latest broadband campaign.
Recent ads in the regional press carried the headline: 'Twice as fast Broadband Internet. Just £14.99 a month.' But the deal was contradicted by the small print: 'You must subscribe to our other services - which start from £27.99 a month.'
Readers were also irked over the promotion's assertion that services are 'now available in your area', which didn't fit too well with its later admission: 'Services not available in all areas and subject to capacity.'
According to the ASA, NTL acknowledged that "the contradictory impression given by the advertisement might mislead customers", and gave assurances that it would move the sentence referring to the compulsory £27.99 charge to follow the £14.99 figure.
NTL argued that its assertion that broadband was 'now available in your area' was justified by the company's "70 per cent coverage" of the regions that it was targeting.
But the ASA maintained that NTL failed to supply any evidence to support this figure. As a result, it deemed the advert misleading and ordered NTL to amend the wording.
The cash-strapped cable company is a multiple offender with its promotions, having been censured more than 10 times in the last three years.
The last time the company appeared before the ASA followed a claim that NTL was rolling out high-speed internet access "from Glasgow to Guildford, Cardiff to Cambridge", despite customers being told that they would have to wait two years to be connected.
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