Microsoft will be putting considerable emphasis on channel partners in its efforts to convince businesses to follow its .Net vision.
".Net is a real opportunity for our channel partners. It will transform the way we do business," said Mark Greatorex, director of the .Net Developer Group at Microsoft UK.
Resellers will benefit from stressing the ability of .Net to transform business processes when selling the family of products rather than concentrating on the technology, he explained.
"Those that can articulate how web services will transform ways of doing business are the ones that will win customers," he added.
With the majority of small to medium sized enterprises (SMEs) lacking the developer resources to build their own web services or applications, there exists an opportunity for resellers to win business, said Greatorex.
"XML web services give SMEs the opportunity to participate fully in the digital economy. The Visual Studio.Net toolkit allows system builders and resellers to rapidly build and deploy web services for their customers," he explained.
Since Visual Studio.Net was launched in February, Greatorex has been busy promoting the toolkit to developers. He claimed success in attracting resellers and system builders, who had "reacted positively" to the release.
The combination of pre-written code, reducing the amount of coding required of programmers, and the support available through the Microsoft developer community meant that resellers could quickly develop some web services, he said.
Some partners will not be involved in development and will be reliant purely on selling .Net software, said Greatorex.
"We firmly believe that companies get the best price-performance from buying Microsoft. There is an entire family of .Net products and we will continue to support our partners in selling these, he concluded.
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