Demand for the Wii has reached such levels that shops are selling out in minutes, leaving parents stuck over what to get their children for Christmas.
A Nintendo spokesman told Marketing Week: " We have been running the campaign all year, but we want to take a responsible stance this Christmas and not fuel demand."
Nintendo has been facing criticism from some that it was artificially restricting supply of the popular console; rumours that the company has denied.
The Wii console, which is the first to incorporate full movement recognition into a games controller, has proved this season's must-have gift and prices on eBay are already double those in the shops.
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