Oracle is repackaging its business intelligence offerings under the "Intelligent Webhouse" banner in a bid to position them as tools for analysing online customer behaviour and buying patterns.
The supplier is targetting its Intelligent Webhouse initiative at existing brick and mortar organisations that want to try and compete against the new dot com companies.
While it currently sells the products and services in a mix and match fashion, it will, in future, come out with bundles aimed at specific vertical markets.
Michael Howard, vice president of Oracle's data warehousing programme office, said at the firm's Openworld user conference in Los Angeles this week: "We're putting a stake in the ground with this initiative. The brick and mortar community need to take advantage of their online transactions and put the data in their warehouses or they will lose out to the dot coms."
He added: "If they don't leverage this information, they could go out of business. The dot coms have a low barrier of entry so they're catching up quickly, but every Tom, Dick and Harry can't distinguish their organisation, which is why companies need to increase customer loyalty and make their information easily available so they can exploit it."
Products and beta offerings that currently fall under the initiative include version 3.6 of the Darwin data mining tool that Oracle acquired with Thinking Machines in June, 1999.
This has been upgraded to include clustering capabilities and the ability to write data back into the database after it has been analysed. It is due to ship by the end of the year.
Technology from Oracle's proposed acquisition of Carleton, which was announced earlier this month, also falls into the pot. This includes mainframe data extraction technology, which will be included in Oracle's Warehouse Builder, and the Pureintegrate data transformation tool, which is based on fuzzy logic and can undertake name and address cleansing and data validation.
Also in the works is version 6i of the firm's Reports report writer, which is due to ship in the first quarter of 2000. It will be based on XML and enable users to create reports based on transactional or online interaction data, which can then be published on an intranet if desired.p>Tools that are already on the market comprise version 6.3 of Oracle Express Olap tools. These incliude Express Objects, Express Analyzer and Express Web Publisher.
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