IT is entering a new 'golden age', where the benefits from investments made during the internet boom will be fully realised, analysts have predicted.
According to AMR Research, IT investments made during the dotcom technology bubble are just starting to reach their full potential, as companies search for ways to better serve customers and operate more efficiently in order to maximise their return on these investments.
"For the first time, technology has become cheaper and easy enough to use that it can be deployed widely within organisations and across industries," said Tony Friscia, AMR Research president and chief executive.
Structural change and market stability will cause a whole new generation of technology users to emerge that are much more business-oriented, Friscia forecast.
"We've also seen a shift of power back to the bigger, more established enterprise players because market consolidation has enabled them to absorb the features and capabilities of smaller vendors," he added.
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