Print and the web will fuse for the first time in Europe as an issue of Time magazine hits the stands next Monday.Embedded web links in the magazine's 4th June issue can be swiped with a handheld scanner to link the user's browser to the relevant web page, eliminating typing of lengthy URLs or getting lost navigating a website.
Dallas-based Digital Convergence, which has a UK office, developed the CueCat scanner, and Time subscribers can register for a free CueCat at www.timeinteractive.com/cuecats.
Dan Erck, interactive development manager, Time, said: "It's the first time we've been able to link magazine readers directly to special interactive features, like photo essays and streaming audio, deep within our website."
The technology has been used in the US in magazines including Forbes, and has been incorporated into Radio Shack's catalogue system.
A spokeswoman for Digital Convergence said: "We are looking for UK partners."
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