Intel is spearheading an initiative with fellow members of the Electronic Messaging Association (EMA) to define a set of application programming interfaces to messaging middleware. The aim is to improve reliability of electronic messages between shrink-wrapped applications by ?eliminating fail mail?, according to one member.
BQM was announced at the EMA97 show in Philadelphia today by initiative supporters including IBM, Microsoft, Hewlett-Packard, AT&T, Isocor and pharmaceuticals company, Pfizer.
Mark Smith, Intel?s business manager for messaging products said by the end of 1997 the group aims to agree on a set of APIs, set up a resource centre for developers to integrate their applications with any members? messaging middleware, and create an online library of early adopter implementations.
Said Smith, ?BQM will help users ensure their Intranet applications work in a dependable environment and that messaging transmission are reliable.? He said APIs to common messaging middleware will soon be bundled with shrink-wrapped business applications.
Two members are already touting their respective messaging middleware as BQM-enabled -- IBM with its MQSeries and Microsoft with its yet-to-be announced Message Queue Server, codenamed Falcon. MQSeries is already available in Isocor?s Smart Router and Red Box? Fax Router products.
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