Around half of people online use the Internet as a news source for quick headlines, yet television remains the most popular medium for breaking news, according to a survey.
Carried out by Jupiter Communications in conjunction with market research company NFO, the survey found that almost half of online users find news via Internet search engines or directory web sites such as Yahoo, Microsoft?s MSN, or America Online - used by 40 per cent of surfers.
Online users spend less than 10 minutes scanning through news, according to the survey. Based on these findings Jupiter suggests that online news providers create shorter stories and push resources towards major and breaking news as opposed to in-depth analysis.
TV news remains the viewing choice of 39 per cent of those surveyed, whilst 37 per cent turn to cable TV. For the first time, however, online news has begun to outpace radio, newspapers and other media, Jupiter said.
Mark Mooradian, Jupiter's consumer content strategies director, said that with 28 per cent of the US population now wired either at home, school or office, the growing popularity of online news was of no real surprise.
The survey found that 61 per cent of online users search for national and international news, followed by 39 per cent for business news and 34.4 per cent for sports news. Other categories included 31.3 per cent for entertainment news, 25.9 per cent for local news and 20.6 per cent for technology news.
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