BT Openzone is building 607 new Wi-Fi access points in games retailers across the UK to allow players to download content including free trials, new game levels and promotional broadcasts.
"The Nintendo Wi-Fi Connection service is already proving extremely popular with users across the world, and it's a strong proof-point that Wi-Fi is becoming mainstream," said Chris Bruce, general manager of BT Wireless Broadband.
"We will really see Wi-Fi coming of age this year and this agreement is taking BT Openzone even further into the high street and retail parks by giving gamers access to Wi-Fi in an easy and accessible format at the point of purchase."
Nintendo recently reported signing up a million wireless users in the four months since the launch of the DS console.
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