America Online (AOL) has said it will increase the cost of its US unlimited internet access plan by $1.95 to $23.90 per month from July, but said the UK price of £14.99 would remain unchanged.
The US increase is the first change to the price of its unlimited service option since April 1998. The service was launched in the UK last September and extended in November.
An AOL UK spokeswoman said: "We launched to our members in September 2000 at £14.99 and non-members in November 2000 at £14.99. That's proved a very successful price point for us and we don't plan to change it."
In the US, the AOL service offers a number of features to which UK customers do not have access. The company recently reported a 50 per cent increase in traffic after adding new functions to the service, and said that the price increase in the US would help fund continued improvements.
Later in the year, AOL will release version of 7.0 of its software which integrates local and broadband content, and offers new advancements in popular destinations such as personal finance, entertainment, news and sports.
Such broadband features would anyway be irrelevant to the vast majority of UK surfers for whom broadband is still a physical impossibility or available only at a prohibitive cost.
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