Warner Bros Home Entertainment yesterday announced plans to use a peer-to-peer network to deliver films in Europe.
The In2Movies platform will use the GNAB download platform provided by German media service firm Arvato Systems.
The initial rollout, scheduled for March, will allow consumers to download movies and television shows to their PCs in Germany, Austria and German-speaking Switzerland.
A second version of the service will enable subscribers to download programs to DVD recorders and other portable devices.
In2Movies will initially feature more than 80 Warner Bros new releases including Batman Begins, Charlie and the Chocolate Factory, Must Love Dogs, The O C, Friends, The Little Polar Bear and Harry Potter and the Goblet of Fire.
Kevin Tsujihara, president of Warner Bros Home Entertainment, said: "One of the most effective weapons for defeating online piracy is providing legal, easy to use alternatives.
"Our initial efforts will focus on the German market but in the months ahead we will leverage this technology to better serve markets around the world."
Warner Bros claimed that 1.7 million internet users in Germany illegally downloaded a total of 11.9 million movies during the first half of 2005. Some 20 per cent of illegal downloaders did so on a weekly basis.
However, 73 per cent of all illegal downloaders in Germany are interested in using a legal paid-for movie download service, according to Warner Bros.
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