Companies that breach the privacy of customer information should face hefty fines or even prison time for their chief executives, according to the majority of V3.co.uk readers.
Our latest poll asked readers how organisations should be dealt with for privacy breaches such as the collection of Wi-Fi data by Google's Street View service.
The media spotlight has been aimed firmly at such issues recently, after Google admitted that the scale and content of the data it had collected and stored was much greater than at first thought.
Data protection watchdog the Information Commissioner's Office (ICO) was heavily criticised for failing fully to investigate the web firm after the news broke in June.
The ICO has now demanded a written legal assurance from Google that this will not happen again, and will conduct a full audit of the company's privacy practices, but V3.co.uk readers seem to want more punitive action for such breaches.
Just under a third of poll respondents called for hefty fines for such violations, while 26 per cent said that chief executives should face jail time.
A further 10 per cent said that companies should sign an internet bill of rights, as proposed by Conservative MP Robert Halfon last week.
However, a quarter of readers believe that citizens should take more responsibility for their privacy online, while seven per cent argued that current laws are adequate, but that stronger action is needed by authorities such as the ICO.
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