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IBM bids for the super-consumer with new PC

by Angela Soane

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IBM is to launch a high-performance PC aimed at power-hungry consumers next week.

The new Aptiva, codenamed Cobra will sport the Pentium II 450MHz chip which Intel is also set to introduce on Monday.

The specification for the stylised black PC also includes 128Mbytes of memory and a 16.8Gbyte hard disk for about $2,000 (no UK prices were available). A matching monitor is expected to be sold separately for under $1,000.

With many manufacturers targeting consumers snapping up PCs for under #1,000, IBM anticipates a market for power users willing to pay a little extra for its badge and a spec that won?t date too quickly.

IBM wouldn?t comment on when the Cobra will be released in the UK, but sources close to the company said that a new Aptiva model will announced here on Monday.

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