BT has warned UK businesses that they could become toast if they don't move to high-speed internet links.
Although many companies hold BT responsible for hampering Broadband Britain, the telco has warned that the UK is still lagging behind its European neighbours in high speed take-up.
BT has been holding summits to persuade more companies to make the switch to broadband.
Tony Harris, BT's head of business internet services, said that companies need to take advantage of high-speed connections or risk losing competitiveness.
He was quoted by the BBC as admitting that the initial rollout of broadband "hadn't been a success".
To help persuade the UK's 1.2 million small businesses to move to a broadband connection, BT has unveiled a series of initiatives.
These include a payment plan for satellite broadband which would enable small businesses or sole traders using remote connections to spread the cost of satellite installation over two to three years.
BTopenworld plans to donate £1m to community groups and selected businesses in deprived areas, offering access and equipment free of charge.
But analysts have warned that for BT to push broadband it would need to improve the number of connections available to customers.
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