China's biggest search firm, Baidu.com, today unveiled plans to expand into the Japanese search market in 2007.
Robin Li, chairman and chief executive at Baidu, said: "We believe that our proven strength in non-English language search, the high internet penetration in Japan, and similarities between the Chinese and Japanese languages make this market an ideal next step for Baidu."
Li added that Baidu has conducted more than six months of "extensive research " into the development of Japanese language search technology.
Baidu currently commands more than 60 per cent of the internet search market in China, according to market share information from the CNNIC 2006 China Search Engine Market Survey.
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