Logica and Cellnet have set up an industry taskforce to target the #2.7 billion so-called mobile commerce market.
Dubbed Global Mobile Commerce Forum the group will enable mobile phone manufacturers and banks to share experiences of trials, specify standards and present these to the authorities.
Logica defines mobile commerce as the use of mobile phones to send and receive electronic cash, tickets and loyalty points. These services will begin to be widely available within the next 18 months.
The group?s work will be three-pronged: to promote mobile commerce to key business figures, such as Richard Branson; set up trials and begin recording existing pilots such as one underway in Holland and the UK between Mondex and European telco, Unisource; and to promote agreed standards to standards bodies.
Such standards could be the size of smart cards or the security mechanisms between the bank, the retailer and the consumer.
Logica and Cellnet have won the support of 45 companies which have promised to join. These include Vodafone, Barclaycard, American Express, BT Consumer Mobility, France Telecom Mobil, Motorola, and Telecom Finland. Kevin Duffey, Logica?s managing consultant for mobile innovation is confident that Visacash and Mondex will announce their respective memberships tomorrow.
Logica has also launched a Web site for prospective and existing forum members: http://public.logica.com/~mcommerce.
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