Independent record label Creation Records, home to Oasis and Primal Scream, is setting up an Internet site to sell music and relay live concerts.
The Internet?s enormous potential for selling music directly to consumers is the most controversial issue facing the music industry today. Many record labels are worried that digital distribution will rock the traditional relationship between artists, their management, recording label and retailers, and encourage piracy. Creation itself has used legal threats to force a number of unofficial Oasis Web sites to close.
Alan McGee, Creation?s chairman, recently sent record company hackles rising when he predicted that bands will increasingly distribute their music over the Internet. Creation, 49 per cent owned by electronics giant Sony, hopes to have the site up by this autumn. Consumers will be able to email in their orders and pay for them via credit card over the Internet.
When Creation?s site goes live it will be one of only a handful of big labels to adopt the Internet. Sony and Warner are experimenting with the technology in the US along with Island Records, a Polygram subsidiary in the UK.
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