Cable & Wireless Communications (CWC) has hit out against BT's interactive venture with BSkyB with a scheme of its own.
CWC has linked up with high street giants Barclays Bank, British Airways and Littlewoods Home Shopping, to develop a so-called TV mall.
As with most other interactive services environments, CWC promises features such as home delivery, TV banking, and entertainment on demand.
CWC said consumers would not need to install a second telephone line and will receive a single bill.
BT is working with BSkyB and Midland Bank to bring interactive services to consumers soon after the entertainment giant launches its digital platform.
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