Behind the headline figures of today's survey by Mori, which reveals nationwide complacency on laptop and data security, many interesting regional quirks emerge.
According to the research of 2000 people in 12 UK regions, Londoners are the least likely to use the name of a sports personality or team name as a password, with only one per cent using this compared with almost 35 per cent of people in Merseyside.
Most Londoners, who the survey found use passwords more than anyone else in the UK, prefer to use the name of a friend or loved-one as a password. Meanwhile, West Midlands residents use pet names more than anywhere else.
Read more: Brits treasure mobiles more than laptops
By contrast, the Scots dream of far-off places and use place names or holiday destinations as passwords more than anywhere else. More password users in Wales tend to forget their passwords after being on holiday than in any other region.
Londoners and people in the North West value their wallets over their laptops, while those in the North East take most care of their mobile phones. Yorkshire laptop users put their keys at the top of their priorities, while those in the East of the country put great stock in their personal organisers.
Residents of the South East are the most likely to use a password to access a file, document and network services - but the figure is still only 25 per cent.
Merseyside residents are the least likely group to use passwords on their computer, with only 10 per cent regularly using them. Ironically, they are also more wary of thieves than any other region. Everyone taking part in the survey from Merseyside was worried that their laptop could be lost or stolen, and everyone surveyed claimed to keep copies of files and documents in case of theft.
Respondents from Yorkshire are the least likely to keep confidential files on their laptop, in contrast with Londoners who were found to be the most careless in protecting laptop data from prying eyes.
Meanwhile, residents of the North East have come up with a strategy to frustrate thieves - only four per cent use their laptop while away from their home or office.
Kicking Palantir off of AWS is among their demands, too
Rafaela Vasquez was watching The Voice at the time of the crash, new evidence shows
PUBG price slashed on Steam after selling more than 50 million copies - as daily player numbers plunge
Use the same password for every website? It might be time to change them all