Despite Amazon.com’s failure to achieve a profit, consumers are still flocking to the online bookseller far and above any other online merchant, latest figures show.
According to figures from PC Data Online, Amazon.com had a 14.7 per cent reach with 6.5 million unique users in June, twice as much as its nearest rival CDnow.
Nearest rival Tickemaster.com has just a 2.9 per cent reach with 1.3 million unique users. However it has a much higher purchase rate than Amazon.com at 22.3 per cent compared to the bookseller’s 8.7 per cent, suggesting many consumers are visiting just to source new publications.
Amazon.com’s deadly rival in the online book war, Barnesandnoble.com came in twelfth with 2.3 million unique users and a 4.4 per cent purchase rate.
Internet superstore Buy.com ranked third with more users at 1.4 million, but with a lower buy rate than the online ticket seller at 18.9 per cent.
Consumer electronics giant Sony attracted 2.5 million unique users achieving a 5.6 per cent reach, but managed to turn 9.2 per cent into shoppers.
The research compared unique visitors against unique buyers to calculate a projected number of purchasers. For Amazon.com it is 562,000, followed by Ticketmaster.com with 280,000, Buy.com with 273,000 and Sony.com at 226,000.
Ann Stephens, president of PC Data Online said, "This information gives significant insight into the trends and direction of online sales. In an area as new and fast moving as the Internet, any clues to unlock the secret of sales can potentially shift the income and profitability of an e-tailer.”
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