People purchasing power has come to the UK with today's launch of community shopping, a form of online buying where consumers dictate prices.
British company adabra.com is behind the introduction of the first aggregated buying Internet shopping site in the UK.
The site, www.adabra.com, will offer premium brands at discounted prices but shoppers will be able to use their collective buying power to drive down these prices to wholesale or trade levels.
Each product has a series of prices below adabra's discounted price and is sold for a set period, normally five days. Customers decide what price to buy at and as more people buy, the lower the price becomes for everyone. If a product drops below their chosen level, they still buy at the lower price.
Paul Barnes, MD of adabra.com, said: "Community shopping will revolutionise Internet shopping. There's no doubt that people appreciate the benefits and its simplicity."
He added: "Aggregate buying has been available in the US since May and one site attracts over 200,000 unique visitors every month."
Adabra.com will offer consumer electronics, household appliances and cameras from major brands such as Toshiba, Hoover and BT. Over the next year, the site will expand into sports goods, baby products, DIY and garden items but customers will also be able to suggest what products they want to see sold.
Customer care is high on adabra.com's agenda. It will offer after-sales care from free delivery and returns to installation and repairs.
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