Fujitsu Siemens Computers (FSC) is targeting education users for its new range of entry-level notebooks and is set to market the product with a range of reseller promotions through its Value4You programme.
The channel believes that the new range will fit well with the Laptops for Teachers scheme run by the British Educational Technology and Communications Agency, a government agency supporting the development and use of IT in education.
Roland Westlake, managing director of education reseller LiNKS Education said the new Lifebook model would be a good offering within the Laptop for Teachers scheme, offered at a competitive entry-level price. "It'll be great for teachers," he said.
FSC UK marketing director Mel Taylor is convinced that the entry-level laptop would be a major volume product for the company and would help in improving its market share.
The small businesses and education section accounts for 95 per cent of all notebook sales in the UK, and these users want value for money and reliability.
"These criteria are as important for the SME market as they are for major corporate users," said Taylor.
The entry-level notebooks start at £649 excluding VAT, with configurations ranging from Intel Celeron 1.5 MHz processors, 256MB Ram, 20GB hard drives, integral CD drives and Microsoft Windows XP Professional.
The higher specification £869 model features an Intel Pentium 4 1.7MHz processor, 256MB Ram, 20GB hard drive, combo media drive and Windows XP Professional.
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