Business Objects (BO) is attempting to position Business Miner as the first desktop data mining tool aimed at the mainstream business user rather than the IT professional.
The product, available as an integrated add-on to version 4.0 of the company?s query and analysis tools only, costs #495.
Users can also buy a standalone version for #995, but will need to rework their data into a Business Objects? format to use it against third party query and reporting products or earlier versions of BO offerings.
Charles Nicholls, BO?s marketing director, said: "In the past, data mining was perceived as a black-box, and was complex and expensive. The aim with BusinessMiner is to offer data mining to the masses at one tenth of the traditional price." He added that users did not need to create a separate data mining server to house the product as was the case previously, but could simply install it on their PC and it would work.
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