Handheld device sales in western Europe have shown the first annual growth in shipments since 2000.
According to IDC, a strong fourth quarter boosted shipments to a record 2.6 million units in 2003, representing growth of 27.5 per cent.
Shipments in western Europe during the fourth quarter of 2003 grew to 958,000 units, a growth of 38 per cent compared to the same period in 2002.
The analyst said that PDA vendors were reaping the rewards of an expanded retail presence, in-store marketing, and targeted promotions such as GPS and camera bundles.
IDC senior analyst Tim Mui said in a statement: "A consumer market drawn to attractive low-cost pocket PC offerings, and a renewed interest in mobile solutions from large and medium enterprises, helped pocket PC devices to overtake Palm OS-based products in 2003."
The analyst found that Hewlett Packard enjoyed a good year in 2003, with a market share of 37 per cent. Palm remained the leading vendor for overall sales during 2003.
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