Personal TV service TiVo will start distributing short films on its set-top boxes, further blurring the line between television and internet programming.
Starting this summer, TiVo will preload short films from Ifilm's entertainment site onto its digital video boxes which enable consumers to create their own customised television viewing to watch at the time they want. The box also enables consumers to pause, rewind, instant replay and playback in slow motion any live television broadcast.
"This is the first time that we'll be harnessing the power of content distribution from the internet to deliver compelling programming for our subscribers," explained Stacy Jolna, TiVo's vice president of programming. She said the company's goal is to raise the bar for television entertainment.
Featured Ifilm content will be promoted in TiVo's daily produced TiVolution Magazine, and will be accessible from TiVo's website, www.tivo.com.
UK consumers will not have to wait long to get their hands on TiVo. The company did a deal with Sky earlier this year and co-branded boxes are expected to be available for rental as early as this autumn.
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