UK retailer Sainsburys last week stepped up efforts to wire its supply chain by installing a new Internet collaboration system.
The move is part of the supermarket chain's strategy to link up hundreds of suppliers via the Web. The Windows NT-based EQOS Collaborator, from EQOS Systems, lets suppliers access information, ranging from sales figures to products data, using a basic browser.
EQOS managing director Mike Quinn said the system would be used by suppliers to plan and execute marketing promotions with Sainsbury. The latest sales data could be used by suppliers to improve their packaging, production and scheduling processes for products on promotion, Quinn said.
Around 100 manufacturers that supply the supermarket giant with special offers use the system. All 400 promotional suppliers are expected to use it by the end of the year.
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