Filmgroup has snapped up 60 blockbuster Hollywood films to run on its internet-based video-on-demand service when it launches in the UK later this year.
In an exclusive agreement with Intertainment, Filmgroup will have exclusive UK video-on-demand rights to a $1.5bn production budget slate of films, including The While Nine Yards starring Bruce Willis, the Get Carter remake with Sylvester Stallone, Battlefield Earth with John Travolta and The Pledge starring Jack Nicholson.
Filmgroup said the UK film rights acquired from Intertainment will complement its exclusive library of films which will be available through its broadband internet based video-on-demand service due to go live this autumn. The service follows the recent launch of the company's films2.com website which offers film content, ecommerce and other interactive services.
Simon Franks, chief executive of the Filmgroup, said: "Content strategy will determine the winners and losers in the video-on-demand sector."
Filmgroup is looking to offer 200 films at the launch of its films2.com video-on-demand service and is expecting to have 750 films available rapidly thereafter, ranging from blockbusters to art-house releases.
Filmgroup's video-on-demand service will be technology agnostic and thus be capable of being streamed over all broadband internet connections having sufficient bandwidth to receive VHS quality images. It will also be accessible by all broadband internet access devices with a media playing capability, according to Filmgroup.
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