Service provider BT Internet has increased the stakes in the battle for customers by promising to create an online millionaire.
UK residents aged over 18 can take part in the 'BT Internet a million' competition starting on 31 March. Entrants need to answer one question correctly every week for a month to be entered into the final draw.
A BT spokeswoman said the company is offering the money in a drive to get more Britons online. "There are lots of people who are not on the internet yet and we want to create a reason to encourage more people online."
BT said the promotion will build on the momentum generated by the announcement of free evening and weekend surfing from BT Internet earlier this month. Customers can get unlimited internet calls in the evenings and on weekends for a monthly subscription fee of £9.99.
"BT Internet a million reinforces our determination to get everyone in the UK online at a price that is good value," said Ben Andradi, managing director at BT Internet and eBusiness division.
But the company faces competition from several other firms that have promised to offer cheaper internet access to UK consumers. Altavista, NTL and Freeserve have recently announced plans to provide unmetered internet access in the UK.
The £1m winner will be drawn from all correct entries and announced on 9 May. Other prizes include cars, holidays and tickets to sporting events.
Competition details can be found at www.btinternet.com
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