Twitter has launched a version of its popular smartphone application for the business-friendly Windows Phone 7 platform, promising a fast and user-friendly experience.
Leland Rechis, Twitter's product manager, explained in a blog post that Twitter for Windows Phone includes all the regular features of Twitter's other mobile clients, such as timeline, suggested users, messages, lists and the ability to sign up directly from within the app.
"The platform's design and user interface, which is called Metro, is especially great for Twitter users because it's simple and easy to use," he said.
"It also provides a different way to look at information on a phone's screen through Pivots, which are sort of like pages of the app."
This new functionality enables users to swipe through the site left or right to view different categories or types of information within a single application. For example, swiping left or right can move from timeline to mentions to direct messages.
Microsoft's latest Windows platform has been widely praised as a major improvement in usability compared to earlier versions, although it still lags way behind platforms from Google and Apple.
It remains to be seen whether the availability of apps for popular sites like Twitter can boost Microsoft's fortunes in the highly competitive smartphone platform market.
Earlier this week, EMC chief strategy officer Mark Lewis said he had never seen anything comparable to the speed with which these "small apps" have taken over the consumer world, and predicted that more corporate-focused apps will soon hit the major application stores.
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