Vantive took the wraps off the latest version of its sales force automation software last week. Vantive Enterprise 7 includes support for Java and ActiveX components. Targeted at companies with large, dispersed sales forces, Vantive Enterprise 7 boasts technology enhancements, such as integrated business logic designed to guide sales professionals through each stage of the sales process. Unlike Vantive 6, it is based on a component architecture that allows corporates to "snap on" new applications developed in-house or by third-parties. Features include integration with Outlook, Microsoft's contact and task manager; a Java-based "push" server for real-time delivery of product, customer and competitor information; the ability to analyse past and current forecasts, compilation of information from multiple applications into a single report; and mobile technology to provide field sales personnel with latest leads. In keeping with the trend among sales force automation developers to deliver information across the Internet, Vantive also announced VanWeb 3, a 100% Java application designed for mobile sales forces and extranet access by customers, suppliers and distributors. VanWeb 3 supports the Microsoft Internet Information, Netscape FastTrack and Netscape Enterprise Web servers. Server pricing is scaled and begins at around #8,000 for one to 20 users. Concurrent or named mobile users are approximately #2,000 per seat. The VanWeb 3 server is priced at #20,000. Vantive is the market leader in the sales force automation arena, with a 14% share, according to market research firm the Aberdeen Group. Vantive: 01344 636700.
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