Intel today unveiled its first NOR flash memory products designed specifically for the emerging low-cost cell phone segment. The range features a new pin sharing package in a bid to minimise pin count; and are configured to work with low-cost, single-chip baseband and RF systems.
The offerings include lower cost, lower density NOR flash memory components from 32Mb to 256Mb with optional RAM in a multi-chip package. These products include a common 88-ball QUAD+ package with an address-data multiplexed (A/D Mux) configuration. Available in both single-chip and multi-cell packages, the products are sampling to customers now and will be in volume production in the third quarter this year.
Intel said it plans to develop the range to also support the common 107-ball x 16C package with an A/D Mux configuration.
According to the chip giant, major handset vendors will begin introducing low-cost mobile phones based on the new flash products this quarter. The firm added that it has designed the cut-price memory in response to increasing market demand for such mobile phones.
The mobile phone industry’s GSM Association estimates that only 20 per cent of the world’s population use cell phones, largely because of high mobile phone costs.
Darin Billerbeck, vice president and general manager of Intel’s Flash Products Group, said: “Our handset customers can choose from a comprehensive menu of NOR flash memory products from 32Mb density at the low end to 1Gb density for multimedia cell phones.
“We view the low-cost handset market segment as an ongoing growth opportunity and we have a migration path in place to transition our products from 130nm and 90nm process technology to 65nm process technology in 2007.”
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