Almost 60 per cent of almost 500 UK home internet users believe the cost of broadband services is the biggest obstacle to fast internet, according to research commissioned by software vendor Support.com.
The supplier of support automation software claims that service providers need to be more aggressive on price to attract new and convert old customers.
"Many customers still feel that UK broadband providers are pricing their services too high," said Terry Lawlor, director of marketing at Support.com.
"Gartner predicts that more than 20 per cent of the remote access market in Europe will be via DSL or cable by 2003. The winners in this market will be those broadband providers and telcos that can offer a compelling proposition at an affordable price."
Less than 40 per cent of respondents to the same research in Germany said cost was the biggest constraint.
"Germany has cheaper broadband services, and while BT is signing about 3,000 people per week to ADSL, Deutsche Telekom is signing over 30,000," added Lawler.
Less than a quarter of the UK respondents (22 per cent) cited availability as an obstacle. Lawler said: "BT said that 70 per cent of the UK can now access ADSL, but people do not want it. This low demand has slowed down the conversion of exchanges."
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