Channel players need to prepare for a fundamental market shake-up as IT vendors increasingly change the way they view, manage and support all types of alliances and partnerships, industry experts have warned.
Analyst firm IDC said that the market is beginning to shift towards a more "dynamic" IT model, with integrated supply chains which will make partner alignment across multiple activities, industries and markets essential.
"As the IT environment enters its next phase of development in dynamic IT, closer alignment of vendor alliances and partnerships will be required to create a tightly functioning ecosystem," said Cushing Anderson, research director at IDC's software business strategies group.
"A clear result of this activity is that vendor and partner positions in the ecosystem will become more fluid, changing as the situation demands."
IDC defines this dynamic IT model as an emerging framework that untangles the patchwork of isolated, underused infrastructure, data and applications to create a set of services to support business planning and execution.
The analyst believes that dynamic IT will depend on a new partner relationship model that will demand greater interoperability and flexibility between participants.
IDC pointed out that, in this emerging dynamic IT model, all IT vendors will be forced to become more partner-centric and partner savvy.
Those vendors that neglect to address the shift required to provide customers with a dynamic IT approach will be at a disadvantage as the market moves ahead, the analyst warned.
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