International domain name registry Netnames has partnered with Music Online, Web designers specialising in music sites, to offer record companies a way of registering their artists and bands for sites on the Internet.
The new service, called Bandname.net, allows record companies to register their artists as domain names internationally - Netnames is an agent for Network Solutions, keeper of the .com registration process.
Web savvy fans often snap up band names to use as their own unofficial sites, creating intellectual property issues and potentially losing the record company revenue.
?We have to reinforce the concept that record companies can only fully protect their investment in artists, by ensuring that those artists? names and band names are registered as a Web address,? said Tony Martin, president of Music Online. ?Bands and labels are the ones who should profit from online activities associated with their name and not unscrupulous third parties.?
In cases where the artist?s name is already registered, Netnames said it will encourage them to register the closest alternative rather than sue for copyright infringement.
?But if they did want to take legal action then we would assist them,? said Catherine Swift, spokesperson for Netnames.
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