Pointcast has realigned its senior management team ready for a major push into Europe.
Donald Albert who was responsible for managing Pointcast?s relationships with the company?s content providers will become senior vice president for advertising sales and ecommerce. Albert replaces Jaleh Bisharat who was senior vice president of marketing.
Robert Sofman, currently the company?s senior vice president in charge of business development and international operations, will also take on marketing responsibilities. He will head up Pointcast?s expansion into new markets, which the company said is to include the UK and Germany.
?By pulling together our domestic and international marketing and distribution efforts, and expanding our portfolio of advertising offerings to include ecommerce, new sponsorship opportunities as well as our existing rich media commercial unit, we are now positioned to execute on a major opportunity before us,? said Dorman.
Pointcast has been around since the early days of the World Wide Web using ?push? technology to broadcast personalised news and information to businesses and consumers. It planned an initial public offering (IPO) earlier this year, but was forced to pull out when it admitted being engaged in strategic business partnership talks (Newswire 20 July).
Industry analysts then began to speculate the company was looking for a buyer in a bid to strengthen its push into another direction. The company?s chairman, president and chief executive, David Dorman said at the time: ?There are tremendous opportunities to strengthen and leverage out business through options have that recently emerged.?
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