Microsoft is reportedly planning a strategy shift in its $300m advertising campaign featuring Bill Gates and Jerry Seinfeld.
Reports on technology scandal website Valleywag suggest that Microsoft is desperately trying to increase awareness of phase two of its marketing campaign.
Microsoft had hoped to use the advertisements to show how its technology improves people's lives, but the Valleywag report suggests that the public has reacted badly to them.
Phase two will see a move away from the 'odd couple' series of ads, but any more details are not likely to be announced until later today.
When the second ad was released Microsoft said in a statement: "Very soon, the campaign will turn toward communicating specifically about the Windows brand and the products that carry the Windows flag. Stay tuned."
Yesterday, Valleywag said that it had spoken to executives at the agency behind the campaign, who admitted to problems with the public reaction to the initial phase.
A post on its site reads: "Update: In a phone call, Waggener Edstrom flack Frank Shaw confirms that Microsoft is not going on with Seinfeld, and echoes his underlings' spin that the move was planned. There is the 'potential to do other things' with Seinfeld, which Shaw says is still 'possible.' He adds: 'People would have been happier if everyone loved the ads, but this was not unexpected.' "
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