Development charity World Vision has rolled out Microsoft's content management system to improve visitor interaction with its UK website.
The project, completed in three months, was based on Microsoft Content Management Server 2001 and underpinned by Microsoft SQL Server 2000.
World Vision claimed that it has already achieved its key objective of increasing online support.
Phil Maynard, loyalty marketing and internet development manager at the charity, said: "The number of people signing up for financial and non-financial support is 33 per cent higher than for the same month last year."
The website has been recruiting supporters online since 1998, allowing visitors to set up direct debit donations via an encrypted email system.
But limitations to the previous system meant that all site changes and updates had to be carried out by the charity's technology partner.
This pushed up maintenance costs and meant that new campaigns in response to disasters could not be posted quickly.
Employees from different departments can now make changes to their own sections of the site quickly and easily in-house.
The move has cut administration costs and kept content fresh so that visitors can engage more widely with the charity's work.
Maynard indicated that this would not have happened "without the support of a solid database and an effective content management system".
The charity chose the Microsoft system because it required less configuration than competing systems, and has an easy graphical user interface which is more acceptable to users because it has the same look as Microsoft Office packages.
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