Cyrix, now part of National Semiconductor, has previewed a 300MHz 6x86 processor on their stand and promised that parts will be available in volume in the near future.
Brendan Sherry, European GM at Cyrix, said that the company was also producing a reference design for a home and entertainment PC and had received promising indications from some OEMs.
He said: "We haven't quite got the yields yet on the 300MHz part but they're on there way." When those parts started to be produced in volume they would go through Cyrix' existing channel, he added.
The reference design, using the Cyrix Media GX platform, was aimed at the home market and could be incorporated into a $500 consumer electronics like box, said Sherry.
He refused to comment on the nature of the deal Cyrix had struck with Fujitsu Consumer division but an attendant at the stand said the Fujitsu Sunlight range was distributed through a number of superstores and even supermarkets in the US. The deal was struck in September and is a significant win for Cyrix. Compaq already uses the Media GX part in some of its Presario range.
Sherry said that sub-$500 PCs demanded a new sales model because of the margins involved. He said that one US supermarket sells 50,000 PCs in the period between September and Christmas. It sold them at cost in the area between the front entrance and the goods to bring customers into its stores.
He explained that superstores and supermarkets had fixed costs on sales people and other overheads, which meant that margins were much smaller than retail outlets expected.
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