British Airways and First Choice have signed up with UK cable and interactive television provider NTL to offer online sales to consumers through its travel channel.
Consumers will be able to browse the companies’ content on holiday destinations, view live flight arrival data, up to date timetable information and book package holidays and flights directly through their TVs.
With Bargainholidays.com, Travelselect and ABC Traveltime already on the travel channel, consumers can choose from a wide range of holidays, flights, late departure bargains, car hire and hotel bookings as well as view up to date resort guides and online brochures from major tour operators.
Analysts have predicted that online travel transactions is set for huge growth as the Internet provides a much cheaper way to serve customers. The advent of interactive TV is expected to accelerate this as the ability to book online will no longer be restricted to PC owners.
NTL said the interactive channels will be eventually extended beyond its TV Internet service to digital cable and digital terrestrial television.
NTL has substantial financial investment from Microsoft as well as backing from wide range of companies including Beeb.com, Tesco, ITN and British Airways.
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