Visiting MacExpo 2002 may have been enough to convince sceptics of the error of pigeon-holing Apple Macs as cute looking computers good for creating art and music, but not so good for business.
Crowds had already lined up in the pouring rain outside the Business Design Centre in Islington before the official 10am start.
And, while creative types were bowled over by the latest and greatest software tools for making the next Lord of the Rings, the main revelation was the number of companies showing off business applications.
The organisers appeared to have gone to great lengths to get as many business software exhibitors into the show, and the biggest one there was FileMaker.
The company, which takes its name from its database application, has been filling an important niche in making its database software available on Windows PCs and Macs.
Tony Speakman, FileMaker's regional manager, explained that its ease of use was attracting both Mac users and PC aficionados.
He told me that some companies had their receptionists developing FileMaker Pro applications to track couriers. Apparently it is that easy to set up.
As someone who has tried to make an Access database work smoothly on a PC, I was taken aback.
Microsoft was on hand to show off its latest Office for Mac. Office V.x (and I have been told not draw comparisons between Office V.x and the deadly VX nerve gas) has everything the Windows version has, except Access.
You can only imagine why Microsoft would have missed a trick like this. But it does gives an insight into companies like FileMaker, and all those businesses that run both Macs and PCs.
As well as general database applications, contact management systems seemed to be a notable feature at MacExpo.
Among these were CMS X and ecOrganiser. The latter is based on FileMaker Pro, while the former is based on FileMaker's rival, e-business and database software vendor 4D. Both hope to make gains in companies where both Macs and PCs are present.
But it seems that the current rash of new business software may in part be explained by Apple's new OS X operating system.
It is based on Unix so it has attracted a host of developers eager to use their programming skills on a new market.
The fruits of these efforts were all around as many exhibitors unveiled OS X native applications at the show. Internet security software company Intego was there showing off its firewall and virus protection software that runs on the new OS.
From looking around the show it seems that Mac has finally come back and is making its presence felt.
Analysts back this up. IDC figures for UK sales of Macs report a 21.2 per cent increase in the past year, with its market share moving up from 2.5 per cent to 3.2 per cent over the same period.
And it is no longer preaching to the converted. I felt that the new rash of software has brought with it a new maturity and confidence not seen on the Apple scene for some time.
It has been too easy in the past to knock Macs, but this year's show indicated a brighter future for Apple and its relationship with business.
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